Subscribe for startup ideas & tutorials on how to use AI to build & grow your startup. Hey, I’m Greg - CEO of Late Checkout and ex-advisor to Reddit, TikTok, and more. I post videos here from my podcast top 0.1% tech podcast called The Startup Ideas Podcast. You can also listen to The Startup Ideas Podcast on Apple Podcasts and Spotify. I keep it practical and never gatekeep the sauce. I share what I'm learning in real-time. Happy building
For X specifically, the winning strategy is simple: if you can get one good tweet out every single day, that's all it is. Content is a hits-driven business, and fewer high-quality hits are what actually matter. That means you can batch your
There is a clear startup idea sitting in plain sight: building company brains as a service. The concept is to come in and construct the foundational digital brain and content library that a company's entire marketing machine runs on. Greg I
MembersThe future of content marketing is having one really smart person serve as the foundational input for your entire content machine. That single person builds the digital brain — the library of ideas, frameworks, and voice — that the whole ma
The value of a content library or data asset isn't intrinsic — it depends entirely on what you can do with it. If a company buys a writer's entire catalog but lacks the operational infrastructure to scale it and squeeze all the juice out of
People instantly grasp the value of acquiring a bankrupt company's database. But the same logic applies to language, writing, and libraries of content. When you buy a catalog of writing, you are buying groupings of words, ideas, and crystal
MembersOne of the highest-leverage marketing moves any large company could make is hiring a really thoughtful journalist or nonfiction writer in a relevant field, paying them a serious salary, and giving them one job: think deeply about the indust
Five pieces of content per day isn't an ambitious target anymore — it's the baseline expectation and just the infrastructure. If you're not posting at that frequency, you're not giving content a fair shot. The real question on top of that i
The moment you embed a time-stamp into a piece of content — 'Substack just launched this new feature' or 'Here's how to start a Substack in 2026' — you've fundamentally changed its short, medium, and long-term value. That word, that date, m
A meme capitalizing on an Apple announcement gives you maybe 24 hours of distribution, and that's all the juice you're going to get out of it. You can't repost it a month from now, three months from now, or a year from now. In contrast, a d
MembersEverything you create sits on a spectrum between timely and timeless. Timely content has very high short-term value and very low long-term value — think a viral meme about a trending tech product that capitalizes for 24 hours, then falls of
MembersConsider two versions of the same short-form video opener. Version one: 'Here's how to start a newsletter on Substack.' That is commodity content. It's not worthless, but it's fundamentally interchangeable because many people can and probab
One of the most common questions people ask is which is better: writing or video, podcast or long-form YouTube. The reality is the answer is yes — it's all of them, they all work. As an example, Greg Isenberg's business partner Dickie and h
There's a real irony when people say they want to write about everything. In doing that, you deprive yourself of ever going deep enough to arrive at something original. All you end up doing is typing and repeating commodity ideas all day lo
If you're only creating commodity content — factual, useful, but interchangeable — with no personality component, you have to be honest with yourself: you are creating the lowest-value form of content in your topic. It's not worthless, but
Every piece here is something Greg Isenberg can talk you through, in their own words.