Writing vs. short-form video is a false choice — both work

One of the most common questions people ask is which is better: writing or video, podcast or long-form YouTube. The reality is the answer is yes — it's all of them, they all work. As an example, Greg Isenberg's business partner Dickie and he create essentially zero intentional short-form video. The only short-form they publish comes from an internal editor who clips pieces out of long-form recordings. It's low-investment short-form, and yet they run a multi-seven-figure business driven almost entirely through writing. Yes, there's always a trend or format that's working a little better at any given moment, but that doesn't mean the others aren't working.