Timely vs. timeless content: a spectrum every creator must understand
Everything you create sits on a spectrum between ti
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Language and content libraries are data assets, just like tech databases
People instantly grasp the value of acquiring a bankrupt company's database. But the same logic applies to language, writing, and libraries of content. When you buy a catalog of writing, you are buying groupings of words, ideas, and crystal
Hyper-timely content extracts value fast, then falls off a cliff
A meme capitalizing on an Apple announcement gives you maybe 24 hours of distribution, and that's all the juice you're going to get out of it. You can't repost it a month from now, three months from now, or a year from now. In contrast, a d
MembersHow one sentence transforms commodity content into credible content
Consider two versions of the same short-form video opener. Version one: 'Here's how to start a newsletter on Substack.' That is commodity content. It's not worthless, but it's fundamentally interchangeable because many people can and probab