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Why one great tweet a day beats a high volume of mediocre posts

By Greg Isenberg

For X specifically, the winning strategy is simple: if you can get one good tweet out every single day, that's all it is. Content is a hits-driven business, and fewer high-quality hits are what actually matter. That means you can batch your drafts, schedule them out, but always look at them first — make sure they're high quality and meet your personal bar before they go out. Full automation without a review step isn't necessary for this use case, and the marginal risk isn't worth it.

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