Fortune 500 companies should hire journalists to think deeply and build content libraries
One of the highest-leverage marketing moves any large company could make is hiring a
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Why one great tweet a day beats a high volume of mediocre posts
For X specifically, the winning strategy is simple: if you can get one good tweet out every single day, that's all it is. Content is a hits-driven business, and fewer high-quality hits are what actually matter. That means you can batch your
'Company brains as a service' is an untapped B2B startup opportunity
There is a clear startup idea sitting in plain sight: building company brains as a service. The concept is to come in and construct the foundational digital brain and content library that a company's entire marketing machine runs on. Greg I
MembersOne smart person can build a company's entire digital brain for its content machine
The future of content marketing is having one really smart person serve as the foundational input for your entire content machine. That single person builds the digital brain — the library of ideas, frameworks, and voice — that the whole ma