I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Edu Pou's Placelists project was supported by a launch television commercial as well as a series of content films featuring real people, including pieces titled 'Pia and Leiti' and 'Will and Jake'. This combination of a broadcast launch veh
Among Edu Pou's portfolio pieces is digital product and campaign work for Domino's, specifically the BFD Builder and the Pizza Tracker. These tools represent the intersection of utility and brand engagement, where a functional digital produ
Edu Pou's 'The Legendary Posters' project was a multi-platform creative series that included a trailer, individual story pieces such as 'The one that played fire tennis against Jimmy Connors', and dedicated presences on Tumblr and Instagram
Edu Pou's 'Life Size Messi' campaign extended across multiple touchpoints, including a dedicated mobile site and a perimeter board animation at Camp Nou. Using the stadium's perimeter boards as a creative canvas allowed the campaign to reac
As part of Edu Pou's advertising work, the Coca-Cola 'Roll Out Happiness' campaign featured a portable park concept. This suggests a physical or experiential activation designed to bring a sense of public space and leisure directly to peopl
Edu Pou is a PhD researcher, author, and advertising thinker from Barcelona whose creative portfolio includes a diverse range of projects. His work spans brand campaigns such as Coca-Cola's 'Roll Out Happiness' with a portable park concept,
Every piece here is something Edu Pou can talk you through, in their own words.