Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of things. What kept him was the art, the intellectual challenge, and the opportunity of working with very talented people, hoping something would rub off. In his own words, he has been 'somehow trying to escape advertising for 25 years.' His mentor and friend Tony Segarra once told him he had been trying so hard to escape that he ended up in Tasmania. Segarra defines himself simply as 'a man who writes ads.' Edu Pou acknowledges they are technically in the same business, but insists they are not really in the same business, because his career has never been defined by TV ads, quite the opposite.
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Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str
Edu Pou's portfolio spans advertising, football, and brand work
Edu Pou is a PhD researcher, author, and advertising thinker from Barcelona whose creative portfolio includes a diverse range of projects. His work spans brand campaigns such as Coca-Cola's 'Roll Out Happiness' with a portable park concept,