Starting in digital shaped Edu Pou's entire advertising approach

Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital door gave him a fundamentally different way of looking at things. Rather than thinking in the traditional 20 or 30-second story format designed to grab attention during a TV break, he developed a different approach to storytelling from the very beginning. He sees that early digital foundation as the key to understanding why his career took the direction it did.