Life Size Messi campaign used Camp Nou's perimeter boards
Edu Pou's 'Life Size Messi' campaign extended across multiple touchpoints, including a dedicated mobile site and a perimeter board animation at Camp Nou. Using the stadium's perimeter boards as a creative canvas allowed the campaign to reach fans inside the ground in a format directly tied to the live football experience. This kind of integration between digital assets and physical stadium media reflects Pou's approach to meeting audiences in the moments and spaces that matter most to them.
Go deeper with Edu Pou
Ask anything about this, and Edu Pou answers from everything they've shared.
More to learn
See everything in Learn
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str