Edu Pou's portfolio spans advertising, football, and brand work
Edu Pou is a PhD researcher, author, and advertising thinker from Barcelona whose creative portfolio includes a diverse range of projects. His work spans brand campaigns such as Coca-Cola's 'Roll Out Happiness' with a portable park concept, football-themed work including 'The Bitter-Sweet Taste of Football' and a 'Life Size Messi' campaign with a mobile site and perimeter board animation at Camp Nou, as well as 'The Legendary Posters' series distributed across platforms like Tumblr and Instagram. His output also includes digital product work such as the Domino's BFD Builder and Pizza Tracker, music-related content like Placelists, and documentary and case study formats. The breadth of this portfolio reflects his interest in connecting advertising craft with cultural moments, particularly around sport and popular culture.
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Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str