Placelists campaign included a launch TVC and human-interest content films
Edu Pou's Placelists project was supported by a launch television commercial as well as a series of content films featuring real people, including pieces titled 'Pia and Leiti' and 'Will and Jake'. This combination of a broadcast launch vehicle with longer-form human stories reflects a content strategy that uses the TVC to generate awareness and the documentary-style films to deepen emotional connection. The project name 'Placelists' suggests a concept built around the relationship between music, place, and personal memory.
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See everything in Learn'The Legendary Posters' was distributed across Tumblr and Instagram
Edu Pou's 'The Legendary Posters' project was a multi-platform creative series that included a trailer, individual story pieces such as 'The one that played fire tennis against Jimmy Connors', and dedicated presences on Tumblr and Instagram
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital