'The Legendary Posters' was distributed across Tumblr and Instagram
Edu Pou's 'The Legendary Posters' project was a multi-platform creative series that included a trailer, individual story pieces such as 'The one that played fire tennis against Jimmy Connors', and dedicated presences on Tumblr and Instagram. The use of both a long-form trailer and platform-specific Instagram content shows an awareness of how different social channels require adapted formats while serving the same underlying creative idea. The project blends archival or legendary sporting narratives with contemporary content distribution.
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See everything in LearnPlacelists campaign included a launch TVC and human-interest content films
Edu Pou's Placelists project was supported by a launch television commercial as well as a series of content films featuring real people, including pieces titled 'Pia and Leiti' and 'Will and Jake'. This combination of a broadcast launch veh
Edu Pou's philosophy: trying to escape advertising for 25 years
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Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital