Coca-Cola 'Roll Out Happiness' included a portable park concept
As part of Edu Pou's advertising work, the Coca-Cola 'Roll Out Happiness' campaign featured a portable park concept. This suggests a physical or experiential activation designed to bring a sense of public space and leisure directly to people, consistent with Coca-Cola's broader happiness-oriented brand positioning. The campaign sits within Pou's wider body of work that connects brand storytelling with tangible, human-scale experiences.
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Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str