Domino's BFD Builder and Pizza Tracker are part of Edu Pou's digital work
Among Edu Pou's portfolio pieces is digital product and campaign work for Domino's, specifically the BFD Builder and the Pizza Tracker. These tools represent the intersection of utility and brand engagement, where a functional digital product becomes part of the brand experience itself. The Pizza Tracker in particular became a well-known example of how a simple order-status feature could generate customer engagement and brand loyalty by making the mundane act of waiting for food feel transparent and even entertaining.
Go deeper with Edu Pou
Ask anything about this, and Edu Pou answers from everything they've shared.
More to learn
See everything in Learn
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str