Subscribe for startup ideas & tutorials on how to use AI to build & grow your startup. Hey, I’m Greg - CEO of Late Checkout and ex-advisor to Reddit, TikTok, and more. I post videos here from my podcast top 0.1% tech podcast called The Startup Ideas Podcast. You can also listen to The Startup Ideas Podcast on Apple Podcasts and Spotify. I keep it practical and never gatekeep the sauce. I share what I'm learning in real-time. Happy building
Preferences like which adjectives you favor, what rhythm feels natural to you, which sentence structures resonate — these are things you can only discover by actually writing. If you haven't done the work to find out what you prefer, you ha
MembersAfter ghostwriting for over 300 founders, executives, and investors, the vast majority of the time the ghostwriter used essentially the same voice: authoritative, concise, with maybe a few vocabulary choices specific to the individual. Nine
When someone says they don't like their own voice but admires how someone like Greg Isenberg writes, the reality is that 99% of the time they can't articulate what makes their voice their voice, what they dislike about it, or even what spec
A client complained that an AI-written piece didn't sound like him because it lacked the citations and references he typically uses. Rather than rewriting the whole thing, the ghostwriter went back and added two or three sentences referenci
MembersIn ghostwriting, getting the voice wrong doesn't always mean rewriting the whole piece. One client sent back a draft furious, saying it didn't sound like him. Listening back to the original call revealed the issue: the draft leaned too hard
MembersWhen people say someone 'has a voice,' they treat it like some mysterious, unreplicable quality. In reality, voice is a bundled term made up of a handful of concrete data points. Word choice is one of the biggest levers: saying something is
Every piece here is something Greg Isenberg can talk you through, in their own words.