Saying 'I don't like my voice' is usually a mask for fear of writing
When someone says they don't like their own voice but admires how someone like Greg Isenberg writes, the reality is that 99% of the time they can't articulate what makes their voice their voice, what they dislike about it, or even what specifically they love about the other person's writing. This framing of it as a 'voice problem' is almost always a mask. What they're really expressing is that they're afraid to write at all. Pointing to voice is just an easier, more intellectually respectable way to avoid putting themselves out there.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
More to learn
See everything in Learn
Even the most accomplished founders freeze at a blank page — fear is universal
People often assume that fear of writing is an everyday-person problem, and that highly successful founders or executives must find it easier. That's not the reality. Having ghostwritten for some of the most accomplished figures in business
MembersVoice is a minority component of writing — most words are commodities
After ghostwriting for over 300 founders, executives, and investors, the vast majority of the time the ghostwriter used essentially the same voice: authoritative, concise, with maybe a few vocabulary choices specific to the individual. Nine
MembersA ghostwriting client hated a piece — adding two sentences about studies fixed it
In ghostwriting, getting the voice wrong doesn't always mean rewriting the whole piece. One client sent back a draft furious, saying it didn't sound like him. Listening back to the original call revealed the issue: the draft leaned too hard