Voice is a minority component of writing — most words are commodities
After ghostwriting for over 300 founders, executives, and investor
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
More to learn
See everything in Learn
MembersA ghostwriting client hated a piece — adding two sentences about studies fixed it
In ghostwriting, getting the voice wrong doesn't always mean rewriting the whole piece. One client sent back a draft furious, saying it didn't sound like him. Listening back to the original call revealed the issue: the draft leaned too hard
Even the most accomplished founders freeze at a blank page — fear is universal
People often assume that fear of writing is an everyday-person problem, and that highly successful founders or executives must find it easier. That's not the reality. Having ghostwritten for some of the most accomplished figures in business
Saying 'I don't like my voice' is usually a mask for fear of writing
When someone says they don't like their own voice but admires how someone like Greg Isenberg writes, the reality is that 99% of the time they can't articulate what makes their voice their voice, what they dislike about it, or even what spec