Voice is not intangible — it's a bundle of specific, learnable data points
When people say someone 'has a voice,' they treat it like some mysterious, unrepl
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MembersVoice is a minority component of writing — most words are commodities
After ghostwriting for over 300 founders, executives, and investors, the vast majority of the time the ghostwriter used essentially the same voice: authoritative, concise, with maybe a few vocabulary choices specific to the individual. Nine
Saying 'I don't like my voice' is usually a mask for fear of writing
When someone says they don't like their own voice but admires how someone like Greg Isenberg writes, the reality is that 99% of the time they can't articulate what makes their voice their voice, what they dislike about it, or even what spec
MembersA ghostwriting client hated a piece — adding two sentences about studies fixed it
In ghostwriting, getting the voice wrong doesn't always mean rewriting the whole piece. One client sent back a draft furious, saying it didn't sound like him. Listening back to the original call revealed the issue: the draft leaned too hard