Every text you send must have a clear intention, or don't send it
Fabrizio Rausa is direct: the only valid reason to text a girl is to move toward a date. Texting her just to have something to say, just to keep the conversation alive, is giving her free attention with nothing in return. That behaviour breaks the psychological link between your attention and the possibility of sex. Once that link is broken, you slide into the friend zone. The fix is simple but uncomfortable: if your message is not pulling the interaction toward meeting up, do not send it.
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