Moving to Tasmania gave Edu Pou freedom to collaborate with anyone in the world
A personal decision to move to Tasmania turned out to be professionally transformative for Edu Pou. Because he was no longer anchored to a specific city or office culture, he was free to work with whichever collaborators he found most exciting, wherever they happened to be. The Toyota Hy Project is one direct result of that freedom: it came from a partnership with a team he describes as 'crazy people that I love' from Mercado McCann (referred to as 'murder away' in his telling), a team he says he would not have ended up working with had he remained in a more conventional location.
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Why Edu Pou left We Are Social to work remotely from Tasmania
After the Samsung VideoSnap campaign, Edu Pou decided to leave We Are Social. He describes his time there with genuine affection, calling it really really exciting, but ultimately he wanted to stop commuting and stay at home in Tasmania, wo
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital