I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
When Edu Pou and his colleagues left their jobs to start something new together, they did not have a fully formed plan. The company was still testing the waters, experimenting, and accepting trial and error as part of the process. What made
Edu Pou has spent much of his career close to technology, which means working alongside engineers who see the guts of things, who understand how things actually operate, alongside artists who care about how things look and feel. When you fi
A personal decision to move to Tasmania turned out to be professionally transformative for Edu Pou. Because he was no longer anchored to a specific city or office culture, he was free to work with whichever collaborators he found most excit
Every piece here is something Edu Pou can talk you through, in their own words.