Why Edu Pou left We Are Social to work remotely from Tasmania
After the Samsung VideoSnap campaign, Edu Pou decided to leave We Are Social. He describes his time there with genuine affection, calling it really really exciting, but ultimately he wanted to stop commuting and stay at home in Tasmania, working fully remotely. The decision was personal rather than professional: he could not justify being away from his community and the place he had chosen to live.
Go deeper with Edu Pou
Ask anything about this, and Edu Pou answers from everything they've shared.
More to learn
See everything in Learn
Moving to Tasmania gave Edu Pou freedom to collaborate with anyone in the world
A personal decision to move to Tasmania turned out to be professionally transformative for Edu Pou. Because he was no longer anchored to a specific city or office culture, he was free to work with whichever collaborators he found most excit
Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital