I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou had previously worked face-to-face with hundreds of people, and transitioning to fully remote collaboration across large groups was a significant shift. His honest assessment, shared in April 2022, was that the company was still fig
After the Samsung VideoSnap campaign, Edu Pou decided to leave We Are Social. He describes his time there with genuine affection, calling it really really exciting, but ultimately he wanted to stop commuting and stay at home in Tasmania, wo
A personal decision to move to Tasmania turned out to be professionally transformative for Edu Pou. Because he was no longer anchored to a specific city or office culture, he was free to work with whichever collaborators he found most excit
Every piece here is something Edu Pou can talk you through, in their own words.