I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Among Edu Pou's portfolio pieces is digital product and campaign work for Domino's, specifically the BFD Builder and the Pizza Tracker. These tools represent the intersection of utility and brand engagement, where a functional digital produ
Every piece here is something Edu Pou can talk you through, in their own words.