I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
While working in Boulder, Colorado, Edu Pou's agency was pitching for Domino's advertising account. Rather than just developing TV spots like everyone else, Edu Pou and a colleague decided to redefine the way people order and track a pizza
Among Edu Pou's portfolio pieces is digital product and campaign work for Domino's, specifically the BFD Builder and the Pizza Tracker. These tools represent the intersection of utility and brand engagement, where a functional digital produ
Every piece here is something Edu Pou can talk you through, in their own words.