Twise.ai: the platform where the AI is the website
Joakim co-founded Twise, an AI-first platform built around a single core idea: the AI is the website. Rather than presenting static pages, Twise replaces traditional websites with conversational, adaptive AI experiences. The system adapts to each visitor and presents content dynamically through conversation, fundamentally rethinking how brands and people interact on the web.
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See everything in LearnJAB's current interests: AI identity, memory, and rethinking brands
Joakim's active areas of exploration include conversational AI, AI identity and memory, AI-native interfaces, personal AI twins, and rethinking how websites and brands work in an AI-first world. His ongoing projects include expanding Twise.
Using your hand to bend a video
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Who is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the