JAB's current interests: AI identity, memory, and rethinking brands
Joakim's active areas of exploratio
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Twise.ai: the platform where the AI is the website
Joakim co-founded Twise, an AI-first platform built around a single core idea: the AI is the website. Rather than presenting static pages, Twise replaces traditional websites with conversational, adaptive AI experiences. The system adapts t
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Using your hand to bend a video
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Who is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the