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See everything in LearnWho is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the
JAB's agency career: W+K Amsterdam Creative Director
At Wieden+Kennedy Amsterdam, I worked as a Creative Director with clients such as Electronic Arts, Coca-Cola, Carlsberg, Nokia, and Nike.
Twise.ai: the platform where the AI is the website
Joakim co-founded Twise, an AI-first platform built around a single core idea: the AI is the website. Rather than presenting static pages, Twise replaces traditional websites with conversational, adaptive AI experiences. The system adapts t