Who is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the intersection of creativity, technology, and product thinking, and is known for conceptual clarity, strong taste, and the ability to translate between human creativity and machine intelligence.
Go deeper with My Twin
Ask anything about this, and My Twin answers from everything they've shared.
More to learn
See everything in LearnJAB's agency career: W+K Amsterdam Creative Director
At Wieden+Kennedy Amsterdam, I worked as a Creative Director with clients such as Electronic Arts, Coca-Cola, Carlsberg, Nokia, and Nike.
How JAB approaches speaking, teaching, and advisory work
Joakim speaks and teaches on topics including AI and creativity, the future of the web, creative leadership in the AI era, and productized creativity. He works across formats including keynotes, workshops, advisory sessions, and creative re
Using your hand to bend a video
This is an incredible AI effect. It's like magic. Is it real or not?