Fabrizio RausaLearnAsk
Video2:36–3:27

Create coincidences instead of cold approaching from a standstill

By Fabrizio Rausa

A key reframe Fabrizio Rausa borrowed from sales thinking is that you should not cold approach in a vacuum, you should create coincidences. Sitting at home, you cannot manufacture a chance encounter. But when you are out getting a haircut, going to a meeting, waiting at the bank, or drinking with your boys, opportunities arise naturally. That is the context where approaching a woman makes sense, because you already have a legitimate reason to be there and you are not wasting hours in pursuit of female validation. The approach then is a brief, spontaneous moment, three to five minutes, get her number or Instagram, then move on.

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