L'Oreal's 'Because You're Worth It' linked to a spike in US divorces

Gladwell's article describes how in the early 1950s, dyeing one's hair was largely reserved for actresses and a very narrow slice of society. When L'Oreal launched 'Because You're Worth It', it was a message of female empowerment wrapped inside a product that let women feel pretty and in control. What followed, according to Gladwell, was a skyrocketing divorce rate in the United States. Edu Pou's reading of this is sociological: something was already shifting in society, but the fact that women felt more empowered and more in control showed up in the way they consumed, and that consumption reflected and perhaps accelerated a much deeper cultural change. It illustrates how products can play a role far more important than their surface function.