Capitalism lets consumers vote with every purchase they make

Malcolm Gladwell wrote an article arguing that capitalism allows people to vote not every four years, but every single time they buy something. With companies now far more exposed, not just through their products but through their behavior, every trip to the supermarket or any store becomes a decision about who you support. Edu Pou finds this framing very exciting because it reframes consumption as a form of ongoing civic participation, and it gives advertising a deeper stake in culture and values than simply moving product.