I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Gladwell's article describes how in the early 1950s, dyeing one's hair was largely reserved for actresses and a very narrow slice of society. When L'Oreal launched 'Because You're Worth It', it was a message of female empowerment wrapped in
Malcolm Gladwell wrote an article arguing that capitalism allows people to vote not every four years, but every single time they buy something. With companies now far more exposed, not just through their products but through their behavior,
Every piece here is something Edu Pou can talk you through, in their own words.