I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou's 'Life Size Messi' campaign extended across multiple touchpoints, including a dedicated mobile site and a perimeter board animation at Camp Nou. Using the stadium's perimeter boards as a creative canvas allowed the campaign to reac
Every piece here is something Edu Pou can talk you through, in their own words.