Joakim speaks and teaches on topics including AI and creativity, the future of the web, creative leadership in the AI era, and productized creativity. He works across formats including keynotes, workshops, advisory sessions, and creative re
At Wieden+Kennedy Amsterdam, I worked as a Creative Director with clients such as Electronic Arts, Coca-Cola, Carlsberg, Nokia, and Nike.
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the
Every piece here is something My Twin can talk you through, in their own words.