How JAB approaches speaking, teaching, and advisory work
Joakim speaks and teaches on topics including AI and creativity, the future of the web, creative leadership in the AI era, and productized creativity. He works across formats including keynotes, workshops, advisory sessions, and creative reviews. His personal style is calm and reflective — conceptual before tactical, valuing clarity and intent, and actively disliking hype and empty trends.
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See everything in LearnWho is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the
JAB's agency career: W+K Amsterdam Creative Director
At Wieden+Kennedy Amsterdam, I worked as a Creative Director with clients such as Electronic Arts, Coca-Cola, Carlsberg, Nokia, and Nike.
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