JAB's philosophy: AI multiplies taste rather than replacing it
Joakim holds that creativity is shifting fro
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ECD.ai: an AI Executive Creative Director as a sparring partner
Joakim created ECD.ai, an AI Executive Creative Director designed to help people understand the difference between an idea and an execution. It acts as a creative sparring partner, improving clarity, naming, and conceptual strength, and tur
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Using your hand to bend a video
This is an incredible AI effect. It's like magic. Is it real or not?
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Who is Joakim 'JAB' Borgström and what does he do now?
Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the