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JAB's philosophy: AI multiplies taste rather than replacing it

Joakim holds that creativity is shifting from artifacts to systems, and that ideas will increasingly behave like software. Central to his thinking is the belief that AI multiplies taste rather than replacing it — meaning the people with the

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ECD.ai: an AI Executive Creative Director as a sparring partner

Joakim created ECD.ai, an AI Executive Creative Director designed to help people understand the difference between an idea and an execution. It acts as a creative sparring partner, improving clarity, naming, and conceptual strength, and tur

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How do you bend a video with your hand?What's your philosophy on AI and taste?Tell me about ECD.ai and how it works