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Using AI as a ghostwriter vs. having AI repeat you — what's the difference?

By Greg Isenberg

Feeding your ideas into an LLM and having it write them up is really no different from how ghostwriters work with clients. Ghostwriters are human beings who write in different ways — you get a subjective output because you hired a specific person. An LLM is no different in that sense, and there's nothing inherently wrong with that model. But the more powerful framing is not 'have the AI write for me' but 'have the AI repeat me.' That means the writing — the original thinking, the point of view, the specific micro-decisions about what you believe — still comes from you. The AI's job is to take that captured voice and distribute, remix, and republish it across platforms and formats.

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