Rewarding bad behavior with attention teaches a child to misbehave
When a child misbehaves to get your attention, and you respond by giving them attention, you are teaching them that bad behavior is the way to get what they want. The fix is straightforward: give attention when behavior is good, and withdraw attention when behavior is bad. If they cross a clear boundary, attention must be cut off entirely, not just reduced, because partial responses still reward the behavior and signal that limits are not serious.
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