I'm in my third year of a PhD at the University of Tasmania
As of October 2026, I'm an HDR student at the University of Tasmania and I'm on my third year of my PhD. It's a big shift from working in advertising, but the questions I'm asking now grew directly out of that career. Research gives me the space to go deeper into ideas I was only skimming the surface of before.
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Edu Pou's philosophy: trying to escape advertising for 25 years
Edu Pou describes his relationship with advertising through a quote from The Godfather: 'Just when I thought I was out, they pulled me back in.' He has been in advertising for over 25 years, but never felt drawn to the commercial side of th
Starting in digital shaped Edu Pou's entire advertising approach
Edu Pou's first job in advertising was at an interactive digital agency, and he believes that set the pace for everything he did afterward. He graduated around the time the internet was blooming, and entering the industry through a digital
Nike Madrid bear campaign: Edu Pou's first internationally recognised work
In 2003, Edu Pou and his team created a campaign for Nike built around a conspiracy theory set in Madrid. Madrid has a famous statue of a bear and a strawberry tree at the centre of the city. The campaign invented a story that lightning str