I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
As of October 2026, I'm an HDR student at the University of Tasmania and I'm on my third year of my PhD. It's a big shift from working in advertising, but the questions I'm asking now grew directly out of that career. Research gives me the
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