Greg IsenbergLearnAsk
Video0:00–0:41

Why AI is making generic writing worthless — and what survives

By Greg Isenberg

AI is flooding the internet with generic, forgettable content. The people who use AI to create *interesting* content — not slop — are the ones with the highest probability of success. The key distinction is that AI needs something real to work with. If you don't bring your own stories, opinions, lessons, and ideas, you're just feeding a machine that produces the same output as everyone else. A personal 'digital brain' — a library of your actual experiences and perspectives — is what gives AI the raw material to produce content that stands out.

Go deeper with Greg Isenberg

Ask anything about this, and Greg Isenberg answers from everything they've shared.