What you'll gain from understanding content before you create it
Nicholas Cole's core promise for anyone thinking about writing and marketing online is this: before you invest the time, you should understand the short, medium, and long-term value of everything you create and write and market on the internet. Most people skip this step — they just start producing. But knowing *why* you're doing what you're doing changes what you make and how you make it. That clarity is the difference between content that compounds and content that disappears.
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Language and content libraries are data assets, just like tech databases
People instantly grasp the value of acquiring a bankrupt company's database. But the same logic applies to language, writing, and libraries of content. When you buy a catalog of writing, you are buying groupings of words, ideas, and crystal
MembersTimely vs. timeless content: a spectrum every creator must understand
Everything you create sits on a spectrum between timely and timeless. Timely content has very high short-term value and very low long-term value — think a viral meme about a trending tech product that capitalizes for 24 hours, then falls of
MembersHow one sentence transforms commodity content into credible content
Consider two versions of the same short-form video opener. Version one: 'Here's how to start a newsletter on Substack.' That is commodity content. It's not worthless, but it's fundamentally interchangeable because many people can and probab