Viral content isn't the same as valuable content — know which game you're playing
Greg Isenberg points out that you can see people go insanely viral on X with content that is essentially a Wikipedia article summarized, or a recycled take dropped into ChatGPT and turned into an essay. It can still get 5,000 or 10,000 likes. But the real question is: what game are you trying to play? Chasing virality and creating genuine value are not the same objective, and conflating them leads to a content strategy that looks impressive on the surface but does little lasting good.
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