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Video11:26–12:03

Value is always relative to where the audience currently is in their journey

By Greg Isenberg

Something that feels basic and already-learned to an experienced entrepreneur is actually the most helpful thing you could give a beginner — it's step one for them. In reverse, something genuinely novel to an advanced reader would fly right over a beginner's head because they're not far enough along yet. This means you can't evaluate the value of a piece of content in the abstract. Value is always relative to the specific person receiving it and where they are in their learning or business journey. Understanding that gap is what determines whether your content lands or misses.

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