Topic ownership online is really just association built through volume
Ownership of a topic in the digital space comes down to association — and the easiest way to establish that association is through volume. If you write a lot about a topic, people associate that topic with you. It's very basic. The more consistently and frequently you cover a subject, the more your name and that subject become linked in people's minds. This is the foundational layer of building a recognizable presence around any subject matter.
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