The cost of reaching people online is rising — and will keep rising
We're in a world now where you can prompt a few times and basically have a startup, but getting people to the products you're building is harder than ever. The price of reaching people is going to get higher and higher. Just look at Facebook ads: when the platform launched around 2009, they were literally charging 5 cents a click. Now you're talking a dollar, two dollars, three, four, five dollars per click — depending on who you're trying to target and which country. That trend isn't reversing.
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Hyper-timely content extracts value fast, then falls off a cliff
A meme capitalizing on an Apple announcement gives you maybe 24 hours of distribution, and that's all the juice you're going to get out of it. You can't repost it a month from now, three months from now, or a year from now. In contrast, a d
MembersTimely vs. timeless content: a spectrum every creator must understand
Everything you create sits on a spectrum between timely and timeless. Timely content has very high short-term value and very low long-term value — think a viral meme about a trending tech product that capitalizes for 24 hours, then falls of
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