The ACP Funnel: Audience → Community → Product is the new distribution playbook

Owning organic audiences is so, so, so important — even before you want to create an offline business or an AI-native service. The cool part is you can actually get paid to generate useful niche information. Advertisers pay you to build your audience, and then you go build the products that audience asks for. This is what Greg Isenberg calls the ACP funnel: first you start with the Audience, then you build the Community, then you build the Product. People who own multiple meme pages, multiple YouTube channels, multiple Instagram audiences — those people are going to do well in this era.