Prospect for winners, then remix them every 90 days — that's all content is
Once you have a large enough corpus of posts and their performance data, you essentially already know what's going to go viral. The same post remixed every 90 days will perform. You can't post it every day, but on that cadence it works every time. The mentality to adopt is: I'm prospecting for ideas, I'm prospecting for winners. Once I find those, I use them as often as I reasonably can, because I know that's what the audience is resonating with. Look at any prolific creator's Twitter or LinkedIn and you'll see the exact same ideas remixed on roughly that schedule — that is literally all that's happening.
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